Experienced Marketer and General Manager executive, with proven success of launching and managing many brands and leading full-cycle integrated consumer marketing campaigns. Over 20 years of experience in diverse categories both in Australia and overseas.
Strong leader in business development, innovation, branding and insight consumer driven plans. Strategically focused, action oriented with strong analytical skills. Strong performance in multi-channel businesses.
Dedicated and with high integrity, drives organisational alignment and implements best practices. Strong interpersonal skills passionate and motivated, leading to high performance teams. Visionary leader and team builder, empowering performance.
Pedro’s experience in Marketing was gained by working in a range of sectors such as Fast Moving Consumer Goods, Quick Service Restaurant, Durable Consumer Goods and blue chip companies such as Unilever, YUM, Mattel, Panasonic and Manassen Foods
